The exhibition Urban Reveries, designed by Ronan and Erwan Bouroullec, offers a thoughtful reflection on how design can inhabit the city. It is a vast study that brings together urban planning solutions, a repertoire of imaginable new forms. Blam supported this project by carrying out the technical studies, models, and scenographic elements, transforming ideas into concrete installations. 

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A year of intensive research generated thirteen key principles, translated into custom study models. Three of these were prototyped at full scale. 

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For the visitor, the exhibition is a stroll through models, photographs, and animations. The immersive staging of this exhibition aims to transport the visitor into different scenarios; each model presents itself as an act of an urban fiction. 

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Through this exhibition, visitors discover modular installations that can adapt to very different urban spaces. Each device becomes an invitation to rethink the city, to re-examine what it is made of: the role of plants, mineral surfaces, water, color, and more. 

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Presented for the first time at Les Champs Libres in 2015, the exhibition then took place at the Vitra Fire Station (Zaha Hadid) in 2016, before being shown at the HKDI Gallery between 2018 and 2019. In each location, it adapted, revealing the ability of Ronan & Erwan Bouroullec and blam to create installations that resonate beyond the French metropolitan circle and touch on the subject of cities at their original conceptual scale.

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Exhibition photo gallery